The book was published during the period of rapid development of the Asian economy. As countries outside Asia were entering the Asian market at that time, they were eager to familiarize themselves with Asian economic operations and business activities. However, the Asian Financial Storm happened in the middle of 1997, and rapidly became an economic crisis. Asia's renaissance depends mostly on developing consumer-driven marketing. The second edition of this book aims at helping managers in Asia to capture marketing opportunities and recommends a fresh approach to marketing.

        Business enterprises can find themselves with a failing strategy or even on the brink of bankruptcy. It is critical to a corporation's recovery that it acquire skills and tools to improve management efficiency and avoid crisis. For instance, how to withdraw a defective product so as to avoid harming the corporation's reputation, and to minimize financial loss? How to get over such a predicament? How to avoid the crisis caused by overexpansion when the corporation accelerates its globalization? This book collects viewpoints of crisis-management specialists from all over the world and provides methods to help corporations survive crises.